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e-commerce mobile

Why Nordstrom’s latest customer experience tool is all about convenience

If time is the greatest luxury for modern consumers, Nordstrom is steadily proving that convenience is one of the foremost things it can offer its shoppers.

Nordstrom's Reserve Online & Try In Store
Nordstrom’s Reserve Online & Try In Store

If time is the greatest luxury for modern consumers, Nordstrom is steadily proving that convenience is one of the foremost things it can offer its shoppers.

The department store is expanding its Reserve Online & Try In Store service to over 40 stores nationwide, following the success of its pilot in six last year.

The premise, which is built around making it easier for customers to shop in the way that they want to, enables app users to select items they like, then book to have them set in a fitting room for them in the store of their choice, ready to try on in person. There is no commitment to purchase at any stage.

“Many of our customers like to feel and try on clothes and shoes before they purchase them and we’re excited to offer them a more convenient way to do so,” says Shea Jensen, senior vice president of customer experience at the company. Read the full story, including further insight from Jensen, via Forbes.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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