social media technology

Snapchat Snapbots land at London’s Westfield centres

Westfield has teamed up with Snap Inc to sell its coveted Spectacles via the Snapbot vending machines in London this summer.

Snapbots land at Westfield
Snapbots land at Westfield

Westfield has teamed up with Snap Inc to sell its coveted Spectacles via the Snapbot vending machines in London this summer.

The Westfield London and Westfield Stratford City shopping centres both now have the bright yellow machines installed, selling the augmented reality glasses to shoppers for £129.

As per earlier launches with Westfield in the US, users are encouraged to share their perspective of the experience via Snapchat itself. The Snapbots also have a built-in camera on the front of them so users can virtually try on varying colour options of the Spectacles – much like they can with Snapchat’s own AR lenses in app.

Westfield’s director of operations, Paul Buttigieg, said: “Spectacles are a pioneering way to share experiences, from foodie snaps to outfit shots and experiential videos, and we’re delighted that these moments can be streamed live from Westfield. This is another example of Westfield partnering with premium brands to create experiences in our centres.”

There is also a digital media campaign from Snap Inc on display in the Westfield centres in a bid to invite users to find the Snapbots; an initiative that carries over to social media.

Snap Inc’s Spectacles won three gold medals at the Cannes Lions awards in June 2017, for product and design, as well as other awards for UX interface and user journey.

The company itself is otherwise experiencing somewhat of a tough period as it struggles with missed revenue target and stagnant user growth. In spite of that, it is pushing its engagement stats particularly, showing that Snapchatters spend an average of over 30 minutes a day in the app, visiting it more than 18 times in the same timeframe. According to statistics from October 2016, there are also now 10 million daily Snapchatters in the UK, 77% of which are over the age of 17.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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