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Vogue and Google launch virtual reality supermodel series

US Vogue has teamed up with Google to launch a virtual reality video series called Supermodel Closets starring the likes of Kendall Jenner and Cindy Crawford.

Kendall Jenner in Vogue's new virtual reality Supermodel Closets series with Google
Kendall Jenner in Vogue’s new virtual reality Supermodel Closets series with Google

US Vogue has teamed up with Google to launch a virtual reality video series called Supermodel Closets.

As per the name, it takes viewers inside the wardrobes of big name models, including Kendall Jenner and Cindy Crawford, who share stories about their favourite clothes.

In the first, Jenner provides a tour of both her closet and her fitting room, picking out boots she got from Kanye West, a new vintage Hermès bag she picked up and all manner of different outfits she’s worn to big industry events, from couture shows to the Met Gala.


The series will live on YouTube, meaning anyone can watch it (in 360 degrees), but each short film is all the more immersive using a Google Cardboard or Daydream View headset.

According to Google, this is one of the first productions to use YI HALO, which is the next generation of Jump cameras for high quality, professional VR capture. That means you can look all around as well as upwards, thanks to the up camera and 4k stereoscopic capture.

The first episode of Supermodel Closets launches today, with more to follow in the coming weeks.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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