Marimekko hosting AR and VR based design hackathon

Hyvä Myrsky (good storm) pattern, designed by Maija Louekari for the Marimekko Designathon hackathon

Hyvä Myrsky (good storm) pattern, designed by Maija Louekari for the Marimekko Designathon

Finnish design house Marimekko is running a hackathon inviting 50 young creators to challenge the conventions of the textile and clothing industry.

Focused on fusing design with technology, the Marimekko Designathon will look to virtual and augmented realities specifically to help.

It will run in collaboration with European tech event Slush and hackathon company Junction, and be held as part of the Helsinki Design Week from September 15-17, 2017, at the brand’s headquarters.

Six jury members, including Etsy.com chairman and Flickr co-founder, Caterina Fake, will select the top 3-5 ideas at the weekend, with those winners then given the opportunity to present their innovations to an audience of investors and start-ups at Slush 2017, on November 30 and December 1.

Applicants can sign up now through August 31 at Designathon.marimekko.com.