What you missed: Nike scavenger hunts, AI changing how we shop, Reebok’s Oscars letter

Nike's scavenger hunts

Nike’s scavenger hunts

A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week.


TOP STORIES
  • Inside the wild world of Nike’s high-tech scavenger hunts [Mashable]
  • No clicks required: Artificial intelligence is changing how we shop, Boxed CEO says [CNBC]
  • Reebok just sent an open letter to the Academy Awards asking for a new award to honour fitness trainers [AdWeek]
  • The evolution of retail personalisation, in five charts [Glossy]

BUSINESS
  • Aldo to buy Vince Camuto in a merger of shoe brands [NY Times]

SOCIAL MEDIA
  • Dior and Louis Vuitton are the fashion brands with best Instagram Stories engagement [BoF]
  • How H&M is using Instagram to drive buzz for its latest brand, Arket [Digiday]

MARKETING
  • Shoemaker Kickers capitalises on FOMO to spur purchases [Digiday]
  • Boohoo enlists all-female crew for #AllGirls ads, but critics claim diversity vision is lost in casting [The Drum]
  • Female empowerment imagery more effective than sex appeal in ads, says Facebook [The Drum]
  • The fashion influencer has found a new gig [Refinery29]

RETAIL & E-COMMERCE
  • 3 things retailers can do to compete with Amazon [Retail Dive]
  • GGP looks to revive its malls with interactive concept stores [Glossy]

TECHNOLOGY
  • Streetwear brands are tapping the creative power of AR [JWT Intelligence]
  • The end of typing: The next billion mobile users will rely on video and voice [WSJ]
  • Here’s what you need to know about voice AI, the next frontier of brand marketing [AdWeek]

START-UPS
  • With “return bars” and “returnistas”, Happy Returns is eliminating the hassle of returning online orders by mail [LeanLuxe]
  • This virtual try-on system for clothing might actually work [Engadget]