Uniqlo is launching an automated shopping concept in the format of vending-inspired machines at select airports and malls in the US.
The first Uniqlo To Go, which houses the brand’s LifeWear line, was unveiled at Oakland airport today. A further nine will appear around the country in August and September.
The pop-up machines are designed to provide an on-demand experience for customers in high traffic locations, with each of them selling Uniqlo’s UltraLight down jackets and HeatTech tops. According to the brand, they represent the intersection of technology, convenience and efficiency.
Hiroshi Taki, CEO Of Uniqlo USA, said: “We are looking forward to introducing a new and easier way of shopping. Uniqlo To Go machines will carry the best of LifeWear, providing convenience to travellers looking for a warm jacket without the bulk or a versatile undershirt, all with the push of a button. Our aim is to answer the real needs of our customers through clothing, and we hope to broaden the reach of that mission through this new concept.”
Further confirmed locations include Hollywood & Highland Center in Los Angeles (August 10), Houston Airport (August 17) and Queens Center in New York (August 22), with the rest to be announced soon.