L’Oréal Paris celebrated National Lipstick Day and the launch of its new Colour Rich Matte Lipstick this past weekend with a social media campaign focused on being bold.
#ReadMyLips invited fans to show off both a bold lipstick hue and some bold words alongside, whether helping to advance an important message, championing a cause or sharing an inspirational quote. Multiple big name ambassadors took part including actress Andie MacDowell, who said: “In a world where we all expect to be some idealized idea of perfect we all need to see, being yourself is enough.”
The aim was to bring to life the brand’s Because You’re Worth It tagline and its longstanding belief that all people have something worthy to say.
“Conversations around National Lipstick Day have traditionally been focused on best-sellers and general lipstick facts,” says Anne Marie Nelson-Bogle, SVP of marketing at L’Oréal Paris USA. “As a brand that has supported the individual beauty and intrinsic worth of all people for over 40 years, we wanted to participate in and elevate the conversation by not only celebrating our newest Colour Riche lip launch but even more importantly, people’s powerful words.”