Yoox has teamed up with augmented reality app Lumyer to allow shoppers to ‘virtually’ try-on designer accessories before they buy.
The technology allows users to see themselves wearing sunglasses, jewellery, scarves and more from the retailer, thanks to an exclusive set of filters not dissimilar to what you’d find on Snapchat.
The images can then be shared on social media and the items bought directly through the Lumyer app with a swipe.
“Mobile is at the heart of what we do and we’re delighted to be partnering with Lumyer, making us the first retailer on the platform. Through this partnership, we believe our customers will enjoy a more engaging and playful retail experience on mobile,” said Alessandra Rossi, president of Yoox.
The partnership, according to the team, is part of a bid to engage both Lumyer’s 16 million users and Yoox’s many more global customers in a more playful and personal way. It comes as Yoox is looking in a broader brand sense at creating unexpected content to entertain and constantly surprise customers.