Categories
mobile social media Startups technology

Yoox turns to augmented reality for accessories try-on

Yoox has teamed up with augmented reality app Lumyer to allow shoppers to ‘virtually’ try-on designer accessories before they buy.

The augmented reality Yoox experience on Lumyer
The augmented reality Yoox experience on Lumyer

Yoox has teamed up with augmented reality app Lumyer to allow shoppers to ‘virtually’ try-on designer accessories before they buy.

The technology allows users to see themselves wearing sunglasses, jewellery, scarves and more from the retailer, thanks to an exclusive set of filters not dissimilar to what you’d find on Snapchat.

The images can then be shared on social media and the items bought directly through the Lumyer app with a swipe.

The augmented reality Yoox experience on Lumyer
The augmented reality Yoox experience on Lumyer

“Mobile is at the heart of what we do and we’re delighted to be partnering with Lumyer, making us the first retailer on the platform. Through this partnership, we believe our customers will enjoy a more engaging and playful retail experience on mobile,” said Alessandra Rossi, president of Yoox.

The partnership, according to the team, is part of a bid to engage both Lumyer’s 16 million users and Yoox’s many more global customers in a more playful and personal way. It comes as Yoox is looking in a broader brand sense at creating unexpected content to entertain and constantly surprise customers.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.