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From farm to finished garment: Blockchain is aiding this fashion collection with transparency

Designer Martine Jarlgaard has launched a pilot initiative that uses the blockchain to enable transparency around her collections as part of this week’s Copenhagen Fashion Summit.

Martine Jarlgaard London's new collection demonstrated using Provenance blockchain technology
Martine Jarlgaard London’s new collection demonstrated using Provenance blockchain technology

Given the number of parties usually involved in producing a garment, transparency in the fashion industry is no small feat.

From farmer to consumer, there are multiple steps along the way to create the t-shirts, jeans and dresses we all frequently buy. And buy we do. According to a study from McKinsey & Company, annual clothing production exceeded 100 billion items for the first time in 2014. Consumers also now keep said pieces for about half as long as they did 15 years ago, and nearly three-fifths of all clothing produced ends up in incinerators or landfills within a year of being made.

The demand for transparency around where our clothing comes from and exactly what’s gone on before it reaches us is increasing however, backed particularly by campaigns like #Whomademyclothes, run by Fashion Revolution each April.

According to London-based designer Martine Jarlgaard, however, what’s really going to get us there is technology: “When I think about our world and outsourcing now, we’ve gained a great distance to how things are made. We need to re-educate ourselves. Technology will be what helps to reconnect us to the people and the places involved, and that information will increase consumer expectations, which will put more pressure on the big companies.”

On that basis, she’s launched a new pilot initiative that uses blockchain technology – a distributed and secure ledger – in a bid to enable both transparency and trust around her collections.

A partnership with blockchain technology company Provenance, consultancy A Transparent Company and London College of Fashion’s Innovation Agency, it tracks the journey of raw material through the supply chain and finally to finished garment.

Each step of the process is registered and tracked on the blockchain via the Provenance app, from shearing at the British Alpaca Fashion farm, to spinning at Two Rivers Mill, through to knitting at Knitster LDN, and finally to Martine Jarlgaard, at the designer’s studio in London. Head over to Forbes to read more about it, including further insight from Jarlgaard on what she’s hoping to achieve for the industry at large by demonstrating it at this week’s Copenhagen Fashion Summit.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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