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Reformation to offer sustainable factory tours, starting on Earth Day

US-based sustainable fashion brand, Reformation, is stepping up its transparency game by opening its Los Angeles factory to the public for regular tours.

Reformation
Reformation

US-based sustainable fashion brand, Reformation, is stepping up its transparency game by opening its Los Angeles factory to the public for regular tours.

Starting on Earth Day tomorrow (April 22), the company will invite visitors to walk the vertically integrated factory floor to see where its products are cut, sewn, packaged and more.

“There are people behind the clothes we wear, and too often they work under terrible conditions. That’s why we built our own sustainable factory in Los Angeles, where we work with awesome people from all over the world,” reads the write-up.

Reformation
Reformation

Reformation moved into its new downtown Los Angeles facility earlier this year. It employees 300 factory workers in it, many of which are featured in a video series it has also started rolling out.

The factory uses the most efficient, eco-friendly and pro-social technologies and practices available, while its green infrastructure minimises waste, water, and energy footprints. Electricity is offset by 100% wind power for instance, while there’s also a number of recycling services and programmes on site, as well as opportunities for staff ranging from ESL classes to citizenship services and legal support.

The first tour will start at 10.30am PST tomorrow hosted by Reformation’s CEO and founder Yael Aflalo. It will also stream on Facebook Live. Thereafter, further tours will take place for anyone wanting to book a spot on the first Friday of every month.


By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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