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The Outnet releases six short comedy films starring the Foster sisters

The Outnet has launched a six-part video series for New York Fashion Week offering an irreverent look at life as an “influencer”.

The Foster sisters in The Outnet's #PrettyInfluential comedy series
The Foster sisters in The Outnet’s #PrettyInfluential comedy series

The Outnet has launched a six-part video series for New York Fashion Week offering an irreverent look at life as an “influencer”.

Starring Erin and Sara Foster, the sisters behind parody reality TV show Barely Famous, the #PrettyInfluential films are a tongue-in-cheek look at all the hyperbole that fashion week brings.

In the first two released so far, the comedy duo aim to get their street style photos taken, get a decent seat at one of the shows and gatecrash a fashion week party, all in a bid to get more followers. Up next is everything from hashtagging to freebies and #OOTD.

The films follow the concept behind Barely Famous, which is about the social media era and people’s obsession with fame. They also tap into an increasing trend for short form, serialised content from brands – cleverly inviting consumers back at a given time for the next episode. In this instance, each clip is between two and four minutes long and rolling out daily over NYFW.

Each of the looks worn by the sisters are of course stocked by The Outnet, for which there’s a curated shoppable list available.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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