Georg Jensen continues storytelling push with short video series for Valentine’s Day

Georg Jensen has released a series of short videos for Valentine’s Day, under the header #MarkedwithLove.

Georg Jensen's #MarkedwithLove campaign
Georg Jensen’s #MarkedwithLove campaign

Georg Jensen has released a series of short videos for Valentine’s Day, under the header #MarkedwithLove.

The aim, according to the brand, is to celebrate the enamoured moments between people on Valentine’s day with films that captures real moments of love for others and oneself.

The first love story in the four-part set, named Someone You Love, sees a young woman dancing in front of a mirror. She pulls faces, plays with her hair and smiles to herself, very much like you would do with a date, before she puts a silver pendant necklace on. The tagline “For all the ways you Valentine” follows.

The next, named Light Up The Love (in reference to the Georg Jensen candles featured in the video), begins with a couple making dinner together. Clearly happy, laughing and joking, both of them bring candles over to a table, for what appears will be a romantic meal. However, a twist in the ending shows the man raising a glass to a computer screen where he is video chatting his partner. Again, it finishes with the tagline “For all the ways you Valentine”. The last two videos will seemingly follow.

Georg Jensen has been heavily focusing on storytelling in its campaigns of late, using human emotion to leave a lasting impact with its viewers. For autumn 2016, it launched an ad focused on how capable women are, called You Can Never Be Too Much You. Starring award winning director Susanne Bier, Motocross rider Behnaz Shafiei, world champion boxer Cecilia Brækhus, award winning comedian Sarah Kendall, and the world’s best female chef Dominique Crenn, it pushed back against the idea that being too loud or strong or provocative are negative traits.

By Annabelle Brown

By The Current Daily

The Current Daily is the leading news site at the intersection of fashion, retail and innovation. Heavily embedded in the worlds of technology and sustainability, it tracks new launches around everything from artificial intelligence and augmented reality, to transparency and smart textiles. It keeps you abreast of the latest disruptions dominating the retail industry, and the startups you need to know about behind them.

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