L’Oréal and Founders Factory unveil first five beauty start-ups selected for accelerator programme

L'Oréal and Founders Factory accelerator programme

Veleza is one of the start-ups selected for the L’Oréal and Founders Factory accelerator programme

Personalisation looks to be at the heart of what L’Oréal is focusing on with the first five start-ups selected to participate in its accelerator programme with Founders Factory.

Unique skincare solutions, customisable nail design and offline-to-online targeting feature among the early-stage companies, which pitched for their place amid a group of 180 other start-ups.

InsitU is a personalised, natural skincare brand available online and founded by a scientist who holds a nuclear medicine PhD, for instance, while Preemadonna is a nailbot device and app that enables users to design and print art onto their nails using their phones.

Cosmose, founded by a Polish entrepreneur and already successful in Asia, uses location technology to target offline customers via online channels. There’s also Veleza, an app-based community of beauty consumers that helps users discover products that best match their needs, and Tailify, which connects brand to social media influencers.

Over a six-month period, the group will receive intensive support from the Founders Factory in-house operations team as well as deep scientific insights from L’Oréal, alongside access to their marketing, research and innovation departments. Head over to Forbes to read more about it.