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L’Oréal and Founders Factory unveil first five beauty start-ups selected for accelerator programme

Personalisation looks to be at the heart of what L’Oréal is focusing on with the first five start-ups selected to participate in its accelerator programme with Founders Factory.

L'Oréal and Founders Factory accelerator programme
Veleza is one of the start-ups selected for the L’Oréal and Founders Factory accelerator programme

Personalisation looks to be at the heart of what L’Oréal is focusing on with the first five start-ups selected to participate in its accelerator programme with Founders Factory.

Unique skincare solutions, customisable nail design and offline-to-online targeting feature among the early-stage companies, which pitched for their place amid a group of 180 other start-ups.

InsitU is a personalised, natural skincare brand available online and founded by a scientist who holds a nuclear medicine PhD, for instance, while Preemadonna is a nailbot device and app that enables users to design and print art onto their nails using their phones.

Cosmose, founded by a Polish entrepreneur and already successful in Asia, uses location technology to target offline customers via online channels. There’s also Veleza, an app-based community of beauty consumers that helps users discover products that best match their needs, and Tailify, which connects brand to social media influencers.

Over a six-month period, the group will receive intensive support from the Founders Factory in-house operations team as well as deep scientific insights from L’Oréal, alongside access to their marketing, research and innovation departments. Head over to Forbes to read more about it.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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