2016: A designer meets digital year in review

Tommy x Gigi NYFW

Gigi Hadid teamed with Tommy Hilfiger for its first see-now, buy-now show at New York Fashion Week

It’s been one heck of a year… politically, economically, tragically… but in this little bubble of fashion and technology, it’s also been quite an exciting one. Top of the agenda has been discussions around the fashion calendar – debates on which designers should move to a see-now buy-now fashion week model, and what exactly that looks like. It’s been a complicated, detailed, varied topic, and one that certainly isn’t over yet, but it’s also been an interesting one when considering the technologies that can impact what these operational shifts look like.

The same goes for the role tech is set to play in making the fashion industry more sustainable. 2016 has been more of an eye-opener than ever for the damage our organisations do to the environment, and that awareness (on the consumer side especially) is only going to increase, before the effects improve.

Other technology fashion has turned more towards during 2016 has varied from virtual and augmented realities (thanks particularly to Pokémon Go), self-checkouts, connected clothing and beyond. We’re also seeing artificial intelligence gaining greater airtime, and rightly so. At this point, chatbots have been central in that conversation – experimented with this year by the likes of BurberryTommy HilfigerEverlane, SephoraeBay and more.

Here then, are our 10 most popular stories on Fashion & Mash this year. It’s a collection nodding to many of the aforementioned subjects we continue to track, as well as the role of data, evolving start-up accelerator programmes, not to mention a true upping of the stakes in the Snapchat game



Don’t forget to also check out the eight key themes we’re highlighting to know about for 2017 – many of them a continued evolution of all of the above, with a few re-prioritisations made for the coming 12 months. Thank you for reading and see you otherwise in 2017. Wishing you all a very happy New Year…