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mobile product technology

Fashion and tech collabs continue with Opening Ceremony x Google tie-up

Following in the footsteps of Jeff Koons and Jeremy Scott, Opening Ceremony designers Carol Lim and Humberto Leon have created four limited edition designs for Artworks Live Case by Google.

Opening Ceremony's Artworks Live Case by Google
Opening Ceremony’s Artworks Live Case by Google

New York based fashion brand and retailer, Opening Ceremony, isn’t new to the world of collaborations. Over the past couple of months alone it’s worked with the likes of Canada Goose, Everlane, Esprit, H&M via Kenzo, and others. It’s also worked in the tech space – teaming up with 3D-printed knitwear start-up, Unmade, recently on a customisable capsule collection, and with Intel in the past on its MICA connected bracelet.

Now, it’s continuing with the technology focus, albeit in a more straightforward sense, and introducing a collaboration with Google under its Artworks project. Following in the footsteps of the likes of Jeff Koons and Jeremy Scott, Opening Ceremony designers Carol Lim and Humberto Leon have created four limited edition designs for Artworks Live Case by Google.

What that means, is exclusive prints inspired by their own archive, applied to cases for Pixel or Nexus phones. There are two faux fur animal prints, a patchwork and folk flower one and another called Liquid City.

Shoppers on the Google Store can customise each by zooming in on, dragging and rotating the patterns. There’s also a companion set of wallpaper that lives on the phone, featuring the complete set of designs from the collection.

Head over to Forbes to read the rest of the story, including insights from the designers on the future of fashion and tech collaborations.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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