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Farfetch to unveil plans for its ‘Store of the Future’

Luxury e-commerce platform, Farfetch, is set to reveal the technology behind its ‘Store of the Future’ concept in an event called FarfetchOS next April.

FarfetchOS will unveil Farfetch's Store of the Future plans
FarfetchOS will unveil Farfetch’s Store of the Future plans

Luxury e-commerce platform, Farfetch, is set to reveal the technology behind its ‘Store of the Future’ concept in an event next April.

The company will host 200 people from global retailers and brands at “FarfetchOS”, to share insights from the team it has dedicated to this project.

The focus, it explains, is on putting the customer right at the heart of the retail experience. But more than that, it’s about taking the data driven discipline that has driven growth, efficiency and personalisation online, into the offline world. All underpinned, of course, by the Farfetch platform.

It will demonstrate how it is seamlessly weaving technology into stores, moving it beyond just being about gimmick, and instead thinking about how it can bring new meaning to luxury fashion in order to cement a brand’s relevance with the next generation.

José Neves, founder and CEO of Farfetch, said: “The e-commerce model that most companies embraced until now needs to change to become much more customer-centric. The future of luxury fashion – we believe – will involve to a large extent the physical store, where nine out of 10 transactions still take place. But the future of the physical store will be augmented by digital platforms. At this intersection of physical and digital retail, many new customer-focused unique experiences are suddenly made possible; at FarfetchOS we will reveal a series of such experiences in partnership with some of the world’s luxury super-brands.”

Taking place at the Design Museum in London, the event will be a day of “major unveilings and future thinking” to drive change and demonstrate innovation. It will also include a panel of industry experts looking at future trends, discussing how disruption is influencing and shaping the industry, as well as thoughts on how to master omnichannel strategy and the emerging behaviours of the millennial shopper.

Further detail of the event, including the full agenda, will be announced in January 2017. You can find out more via www.farfetchos.com.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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