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Google and the BFC launch educational platform for British fashion

The British Fashion Council has partnered with Google’s Arts & Culture team to celebrate British fashion via a new educational platform that includes several virtual reality experiences.

Google and the BFC's new platform for British fashion
Google and the BFC’s new platform for British fashion

The British Fashion Council has partnered with Google’s Arts & Culture team to celebrate British fashion via a new educational platform that includes several virtual reality experiences.

Launched ahead of last night’s new Fashion Awards, which honoured designers and other industry players from around the word, the g.co/britishfashion site is designed to inform and inspire future generations of young fashion creatives and students.

Support the BFC’s Education Foundation, it brings to life the creativity, heritage and craftsmanship of British fashion, pulling together content from big names in the space – including brands, designers, craftspeople, photographers, stylists, models and more – and using technology to tell their stories.

There are immersive digital exhibits from the likes of Burberry, Stella McCartney and Vivienne Westwood for instance, a virtual reality experience of Manolo Blahnik at work in his atelier, and a high resolution capture of a couture dress from Alexander McQueen’s SS17 collection, allowing people to zoom in and see its threadwork in never-before-seen detail.

To mark the launch of the project, Paul Smith has also designed a special-edition Google Cardboard to enable the virtual reality viewing, and created online exhibits around five objects that represent his creative vision and brand.

Caroline Rush CBE, CEO of the BFC said: “The internet has been an incredible resource for opening up the fashion industry to a new audience, giving young people access to information not previously available. This collaboration represents a new step, bringing together diverse information into one, engaging place. We hope this legacy project will not only inspire but also educate – allowing young people wanting to get into fashion to see the breadth of individuals, skills and careers that make up this multifaceted industry.”

In total, there are over 1,000 assets to explore, including 20 multimedia exhibits, 25 videos and three virtual reality experiences, all accessible from anywhere in the world, on desktop, laptop or mobile.

Sarah Mower MBE, American Vogue chief critic and BFC ambassador for emerging talent, has also directed a short film captured in 360 VR so viewers can come face-to-face with industry luminaries. Included are Naomi Campbell, Anya Hindmarch, Edward Enninful and Joan Burstein.

Users can also search archive material from British fashion houses by colour and chronology, explore profiles of numerous of the industry’s other key players, and go behind-the-scenes with top craftspeople and producers of British fashion, including the Royal School of Needlework and Brora Cashmere.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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