H&M has teamed up with Hollywood director Wes Anderson, famed for his quirky films including The Royal Tenenbaums and The Grand Budapest Hotel, for a charming holiday tale titled Come Together.
Starring Oscar-winning actor Adrien Brody, it’s a short spot about bad weather and mechanical conditions holding up a train journey on Christmas day. Brody plays the part of conductor having to deliver the bad news, before the camera pans across several carriage windows where varying characters are shown individually, including an unaccompanied small boy. Brody’s character then promises to make up to all aboard by offering a Christmas brunch at the cafeteria.
Anderson’s signature aesthetic and photography is present throughout, creating beautifully-constructed vintage scenes with H&M’s collections playing the smaller role alongside.
The spot ends with everyone coming together around a Christmas tree to the sound of Happy Christmas by John Lennon and Yoko Ono, conveying the idea of togetherness during the holiday period.
Anderson teamed up with Adam & Eve/DDB for the film; the agency that also worked on this year’s popular Buster the Boxer ad for John Lewis. It follows other big hit campaigns in fashion and retail, including from the likes of M&S, Mulberry, Macy’s and more.
H&M isn’t the only fashion brand working with Hollywood names of late either: Prada just released a spot directed by David O Russell of Joy, Silver Linings Playbook and American Hustle fame; Burberry revealed The Tale of Thomas Burberry for the holiday season written by Matt Charman and directed by Asif Kapadia; Mulberry’s festive campaign was written by Hugo Guinness and directed by Albert Moya; and Moncler has also released a short film called Brave, Vision from Spike Lee.
In the past, H&M has also enlisted heavy hitters such as Katy Perry (2015) and Lady Gaga (2014), both below, to celebrate the festive season with music.