As we move ever closer to the end of the year, there are lots of forward-looking stories coming out, speculating around what the future of the industry might look like. Perhaps unsurprisingly, personalisation and machine learning are popping up time and again. A must-read this week is the perspective from Benedict Evans on what sensors in cameras everywhere means for data, retail, fashion trends and more.
Also worth taking a look at is the augmented reality that’s taken over Covent Garden, how adidas is taking inspiration from Uber in its latest m-commerce app, and insights on the rise and fall of both Nasty Gal and Karmaloop.
Don’t forget our Snapchat Masterclass takes place in London tomorrow (November 22) – just three tickets left for anyone looking to take advantage of our last minute 20% off offer using code “community”.
TOP STORIES
- Sir Stuart Rose, chairman of Dressipi: The next revolution in retail is data-based, personalised services, and the UK is at the vanguard [City AM]
- ForerunnerVC on tailoring investments to the new reality of retail [Medium]
- Covent Garden becomes world’s first augmented reality shopping destination [The Industry]
- How Adidas’ m-commerce app takes inspiration from Uber to go beyond influencers [The Drum]
- Benedict Evans on cameras, e-commerce and machine learning [Benedict Evans]
BUSINESS
- Nasty Gal: What went wrong? [BoF]
- What the hell happened to Karmaloop? The rise and record-breaking fall of the pioneering e-commerce clothing site [Complex]
SOCIAL MEDIA
- What WeChat teaches about the future of social commerce [AdAge]
- How 5 brands are testing Instagram’s new shopping feature [Glossy]
- 6 examples of how marketers are using Snap Inc’s Spectacles [AdWeek]
- Snapchat parent files for $25 billion IPO [WSJ]
RETAIL
- WAH Nails to open “salon of the future” in Soho [The Industry]
- How predictive AI will change shopping [HBR]
- The Marks & Spencer brand needs an experiential makeover to win back consumers [The Drum]
- How luxury retailers are navigating Black Friday [Glossy]
TECHNOLOGY
- Apple considers wearables expansion with digital glasses [Bloomberg]
- Reebok brings jobs to America, along with 3D printing innovation [BrandChannel]
- Virtual reality takes fans inside the world of watches [NY Times]
- 11 exciting new materials designers should watch [Co.Design]
UPCOMING EVENTS
- November 22, London: #FashMash Bootcamp – Snapchat Masterclass (20% for our readers with code “community”)
