What you missed: personalised retail, AR in Covent Garden, what went wrong for Nasty Gal

augmented reality

Augmented reality in Covent Garden

As we move ever closer to the end of the year, there are lots of forward-looking stories coming out, speculating around what the future of the industry might look like. Perhaps unsurprisingly, personalisation and machine learning are popping up time and again. A must-read this week is the perspective from Benedict Evans on what sensors in cameras everywhere means for data, retail, fashion trends and more.

Also worth taking a look at is the augmented reality that’s taken over Covent Garden, how adidas is taking inspiration from Uber in its latest m-commerce app, and insights on the rise and fall of both Nasty Gal and Karmaloop.

Don’t forget our Snapchat Masterclass takes place in London tomorrow (November 22) – just three tickets left for anyone looking to take advantage of our last minute 20% off offer using code “community”.


TOP STORIES
  • Sir Stuart Rose, chairman of Dressipi: The next revolution in retail is data-based, personalised services, and the UK is at the vanguard [City AM]
  • ForerunnerVC on tailoring investments to the new reality of retail [Medium]
  • Covent Garden becomes world’s first augmented reality shopping destination [The Industry]
  • How Adidas’ m-commerce app takes inspiration from Uber to go beyond influencers [The Drum]
  • Benedict Evans on cameras, e-commerce and machine learning [Benedict Evans]

BUSINESS
  • Nasty Gal: What went wrong? [BoF]
  • What the hell happened to Karmaloop? The rise and record-breaking fall of the pioneering e-commerce clothing site [Complex]

SOCIAL MEDIA
  • What WeChat teaches about the future of social commerce [AdAge]
  • How 5 brands are testing Instagram’s new shopping feature [Glossy]
  • 6 examples of how marketers are using Snap Inc’s Spectacles [AdWeek]
  • Snapchat parent files for $25 billion IPO [WSJ]

RETAIL
  • WAH Nails to open “salon of the future” in Soho [The Industry]
  • How predictive AI will change shopping [HBR]
  • The Marks & Spencer brand needs an experiential makeover to win back consumers [The Drum]
  • How luxury retailers are navigating Black Friday [Glossy]

TECHNOLOGY
  • Apple considers wearables expansion with digital glasses [Bloomberg]
  • Reebok brings jobs to America, along with 3D printing innovation [BrandChannel]
  • Virtual reality takes fans inside the world of watches [NY Times]
  • 11 exciting new materials designers should watch [Co.Design]

UPCOMING EVENTS