What you missed: personalised retail, AR in Covent Garden, what went wrong for Nasty Gal
Augmented reality in Covent Garden
As we move ever closer to the end of the year, there are lots of forward-looking stories coming out, speculating around what the future of the industry might look like. Perhaps unsurprisingly, personalisation and machine learning are popping up time and again. A must-read this week is the perspective from Benedict Evans on what sensors in cameras everywhere means for data, retail, fashion trends and more.
Also worth taking a look at is the augmented reality that’s taken over Covent Garden, how adidas is taking inspiration from Uber in its latest m-commerce app, and insights on the rise and fall of both Nasty Gal and Karmaloop.
Don’t forget our Snapchat Masterclass takes place in London tomorrow (November 22) – just three tickets left for anyone looking to take advantage of our last minute 20% off offer using code “community”.
TOP STORIES
Sir Stuart Rose, chairman of Dressipi: The next revolution in retail is data-based, personalised services, and the UK is at the vanguard [City AM]
ForerunnerVC on tailoring investments to the new reality of retail [Medium]
Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.
Want to know more about how our technology partners can help you reach your innovation goals? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.
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