Reebok has reimagined US presidential candidate Hillary Clinton’s infamous pantsuit using its high-tech performance materials ahead of the final presidential debate tonight.
In both a marketing move and a statement of its allegiance for the election, the brand is positioning the three-look line as one that will help Clinton survive the heat of the battle, much like its elite athletes have to endure. The concept suits would be crafted from Reebok’s proprietary ActivChill fabric, a unique ventilation technology built with irregular, pentagon-shaped fibres, the team explains, all of which is designed to increase air flow through the fabric so the body stays cool and focused.
Reebok’s senior director of brand management, Inga Stenta said: “We wanted to imagine a collection of pantsuits that highlighted power and strength. Women like Clinton are tough and unapologetic. Although we don’t often see candidates sweat, the bright lights of the debate and the pressure of the national stage can raise temperatures. Performance wear seems to be the perfect choice for situations like this.
Also thrown into the suggested designs is an on-trend jumpsuit, cape and mesh neckline. The brand’s existing Dance Strappy Bra also makes an appearance. Clinton actually wore a Ralph Lauren pantsuit for the last debate.