Dolce & Gabbana is sharing the composition of its Dolce Rosa Excelsa fragrance through a short animated fairytale.
The 60-second clip sees the Queen of Sicily sending her two princess daughters off on a quest to source the perfect rose. One goes to South Africa where she discovers the African Dog Rose, the other to Turkey to find the Turkish Rose Absolute.
Both are then combined into the scent alongside top notes of lively neroli leaves and papaya flowers, dissipating into a floral bouquet of white water lily and white daffodil, and warm musky base notes of cashmeran and sandalwood.
The film closes on an image of the real Dolce Rosa Excelsa bottle.
This latest video follows a launch campaign for the fragrance earlier this year starring Academy Award winning actress Sophia Loren and two other Italian Oscar winners: director Giuseppe Tornatore and composer Ennio Morricone.
It tells the tale of a mother and her five sons returning to and restoring their ancient family home in Sicily. The town joins to celebrate its return to its former glory, whereupon a freshly picked rose symbolises the fragrance to follow.