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Editor's pick technology

5 cool tech things that happened this fashion week season

Across New York, London, Milan and Paris there were tech and digital launches spanning wearables, mixed reality, chatbots and more this fashion week season.

fashion week rebecca minkoff virtual try-on tech
Rebecca Minkoff at New York Fashion Week

It was an interesting fashion week season – a mixture of new names at big design houses, new go-to market strategies at others and a bevy of tech initiatives thrown in for good measure.

While the biggest shift surrounded those moving towards the “see-now, buy-now” initiative – countering the “broken” system of showcasing six months before product is traditionally able to buy – others used the past month as an opportunity for a more experiential type of marketing.

Across New York, London, Milan and Paris there were tech and digital launches spanning wearables, mixed reality, chatbots and more. Head over to Forbes for a wrap-up of five of the coolest from brands including Burberry, Tommy Hilfiger, Chanel, Hussein Chalayan and Rebecca Minkoff.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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