What you missed: Snapchat’s spectacles, driving see-now buy-now sales, Cartier’s sponsored content

Snapchat spectacles

Snapchat spectacles

It might have been Milan Fashion Week, but the majority of musing worth knowing about in the digital space this past week surrounds the launch of Snapchat’s (now Snap Inc’s) new camera glasses. On top of that has been everything from whether see-now, buy-now fashion week shows are actually driving sales, the fact McQueen and Chanel top a new CoolBrands list, and why LVMH’s digital drive is taking time despite its big Apple hire. Read on for a breakdown of everything you need to know…


TOP STORIES
  • Why Snapchat’s spectacles can succeed where Google Glass failed [AdAge]
  • Are ‘see now, buy now’ shows driving sales? [BoF]
  • Neiman Marcus is encouraging brands to adopt ‘see-now, buy-now’ strategy [Fashionista]
  • Alexander McQueen and Chanel make top 20 global CoolBrands list [The Industry]
  • Inside Cartier’s sponsored content strategy [Glossy]

BUSINESS
  • LVMH’s digital drive takes time despite Apple hire [Reuters]
  • Adidas and Under Armour are challenging Nike like never before [Business Insider]
  • Tiffany proposes growth through engagement in the digital age [BrandChannel]

SOCIAL MEDIA
  • YSL Beauté reveals first ever UK Snapchat lens [The Industry]
  • Adidas claims retention on Snapchat is ‘insane’ compared to YouTube [The Drum]
  • Teens talk Instagram beauty influencers and what makes them buy [Racked]
  • Here’s how much engagement brands got from back-to-school social posts [AdWeek]
  • Google launches messaging app with chatbot [Campaign]
  • Branded emojis coming to messaging apps [WSJ]

MARKETING
  • Gap teams up with Mr Black to raise awareness for denim care [Fashion United]
  • Bobbi Brown initiates mobile makeovers with Uber [WWD]

RETAIL
  • How designer Rebecca Minkoff uses technology to create a better shopping experience [The Street]
  • BHS to launch online a month after last store closed [Guardian]
  • Zara fashions an expanded online growth strategy [BrandChannel]

TECHNOLOGY
  • The secret lab where Nike invented the power-lacing shoe of our dreams [Wired]
  • No. 21 Sends shoes that glow in the dark down the Milan Fashion Week runway [Footwear News]

START-UPS
  • Carmen Busquets, fashion e-commerce’s fairy godmother [NY Times]
  • Where is the Uber of fashion? [Forbes]