digital realities
At NYFW, 13 designers introduced Intel’?s immersive runway experience powered by VOKE?s TrueVR platform

The see-now, buy-now fashion week circus continues, wrapping up in New York and onto London. All eyes on the Burberry show as that takes place this evening, but before that a round-up of all the other bits you might have missed including J. Mendel’s Instagram Stories show, Hood by Air’s collaboration with PornHub and the role virtual and mixed reality are playing this season.

Also hitting the headlines has been everything from the first Bread & Butter by Zalando attracting 20,000 consumers, and M&S sharing detail on how data and technology can drive innovation and growth. Don’t forget to check out our full list of upcoming events at the bottom too…

TOP STORIES
  • Virtual reality hits NYFW [BoF]
  • Hololens’ mixed reality to transform London Fashion Week show [Forbes]
  • With shoppable runway shows, fashion brands court millennials [Bloomberg]
  • The real action at fashion week is on your phone screen [WSJ]
  • The influencer you use may be ripping you off [Inc]
  • Millennials prefer to deal with companies by text [BetaNews]
BUSINESS
  • First Bread & Butter by Zalando attracts 20,000 consumers [WWD]
  • Everlane: The San Francisco clothing company that launches t-shirts like they’re iPhones [Quartz]
SOCIAL MEDIA
  • J. Mendel’s fashion show was on Instagram [Glossy]
  • Hood by Air collaborated with PornHub at New York Fashion Week [The Cut]
  • Bloomingdale’s gamifies in-store shopping through Snapchat filters [Luxury Daily]
  • Pinterest studies how to supercharge fashion content [WWD]
  • This GucciGhost installation might be the best Instagram moment of NYFW [Fashionista]
  • Facebook Messenger adds buy button, native payments [ZDnet]
ADVERTISING
  • Kate Spade does ‘see-now, buy-now’ with a new video starring Zosia Mamet [Fashionista]
  • Etsy’s first global campaign is an expression of individuality, just like the stuff it sells [AdWeek]
RETAIL
  • 7 lessons for retail in the age of e-commerce by Rachel Shechtman of Story [BoF]
  • 4 fashion brands that are getting creative with shoppable video [Digiday]
TECHNOLOGY
  • Your next pair of shoes could come from a 3D printer [NY Times]
  • This high-tech suit lets you feel things in virtual reality [Quartz]
  • Richard Hewitt of M&S on using data and technology to drive innovation and growth [Internet Retailing]
START-UPS
  • Fashion start-ups are crowdsourcing critical business decisions. Is it working? [BoF]
UPCOMING EVENTS