Categories
Editor's pick social media

#ICYMI: Desigual’s models wore Snapchat filters as make-up looks at NYFW

Yes you read that correctly, the models at Desigual wore Snapchat filters as make-up looks at New York Fashion Week this past weekend – and the internet went wild.

Desigual Snapchat
Desigual’s Snapchat-inspired make-up looks at NYFW

Yes you read that correctly, the models at Desigual wore Snapchat filters as make-up looks at New York Fashion Week this past weekend – and the internet went wild.

The real-life versions of the augmented reality lenses we’re all increasingly obsessed with included painted on puppy noses, buzzing bees and speckled deer looks, as well as flower crowns and butterfly headpieces.

An ironic commentary on our selfie-obsessed lives? Or a clever use of social media-inspired looks to create social media buzz? Either way, it’s a true sign of the times, not to mention the currency of Snapchat on a global stage.

Created by the team at MAC, they accompanied the Spanish brand’s ‘Global Traveller’ SS17 collection.

Desigual's Snapchat-inspired make-up looks at NYFW
Desigual’s Snapchat-inspired make-up looks at NYFW
Desigual Snapchat
Desigual’s Snapchat-inspired make-up looks at NYFW

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.