What you missed: See-now, buy-now at #NYFW, Levi’s musical roots, Amazon’s fashion ambitions

adidas alexander wang see-now buy-now

Alexander Wang’s surprise Adidas collaboration at New York Fashion Week

With New York Fashion Week well and truly in full swing, the main conversation this past week (and weekend) has been around the whole see-now, buy-now collection strategy from various designers. Alongside that have been the way in which tools like Snapchat and Facebook Live are being used at the shows, as well as the introduction of street style shopping on Google thanks to a new partnership between the search giant and LiketoKnow.It.

Also hitting the headlines has been everything from Ted Baker’s new shoppable film produced by Guy Ritchie to the role music is playing over at Levi’s and a look into Amazon’s fashion ambitions. Don’t forget to check out our full list of upcoming events at the bottom too…


TOP STORIES
  • The complications of ‘see-now-buy-now’ [Glossy]
  • “See-now-buy-now” is New York’s hot new reality show – Suzy Menkes on Thakoon [Vogue]
  • Alexander Wang threw a mini-music festival to celebrate his secret Adidas collab and spring show [Fashionista]
  • Google is making street style fashions shoppable in new LiketoKnow.It partnership [Forbes]
  • Why Levi’s is looking to its musical roots to drive relevance for young consumers [The Drum]

BUSINESS
  • How Tommy Hilfiger is rewiring for fashion immediacy [BoF]
  • Mytheresa.com adds see-now, buy-now collections [WWD]
  • Is Herschel Supply Co. building the first modern luxury empire (right under our noses)? [LeanLuxe]

SOCIAL MEDIA
  • Gucci sees growth in China with social media sentiment rising [BrandChannel]
  • All the looks from Misha Nonoo’s “live lookbook” on Snapchat [F&M]
  • Vogue uses ‘Runway’ vertical to experiment with live video [Glossy]
  • Refinery29’s fashion week installation is full of Instagram-worthy, interactive art [AdWeek]
  • Snapchat fuels rumours it is creating augmented reality goggles as it joins Bluetooth industry group [The Drum]

ADVERTISING
  • Ted Baker launches shoppable Guy Ritchie film and Google retail partnership [Forbes]
  • H&M launches Lauren Hutton campaign [Elle]

RETAIL
  • Decoding Amazon’s fashion ambitions [BoF]
  • How Macy’s store closures could help Gap [Fortune]
  • Kit and Ace moves to no-cash policy [Detroit Free Press]
  • Big name brands notably absent from Condé Nast’s new fashion retail website [The Drum]
  • The sneaky genius of America’s lenient return policies [Quartz]

TECHNOLOGY
  • Michael Kors brings really, really big design to Android Wear [TechCrunch]
  • Topshop approved: Madison Maxey on smart fabrics beyond LED dresses [Wareable]
  • Death of Apple’s $17,000 gold watch leaves Swiss rivals smiling [Bloomberg]
  • Sewbo claims breakthrough with first robotically sewn garment [The Industry]

UPCOMING EVENTS