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What you missed: Google’s fashion week plans, Style.com opens, Tom Ford’s second movie

A full round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week – from NYFW prep to Smashbox’s VR campaign.

fashion tommy gigi carnival
Tommy Hilfiger’s carnival plans at New York Fashion Week

A few days before New York Fashion Week begins and needless to say much of the focus is on those plans – from Tommy Hilfiger’s carnival to Misha Nonoo’s Snapchat show, not to mention an update on Google that will see fashion brands curating what their search results look like pertaining to the new season.

Also hitting the headlines over the past week has been everything from M&S cutting head office jobs, Smashbox’s virtual reality campaign and our interview with Westfield’s Lindsey Thomas. Don’t forget to check out our full list of upcoming events at the bottom too…


TOP STORIES
  • This fashion week, Google gets a new look [NY Times]
  • Condé Nast’s Style.com is now open for business [The Industry]
  • Tom Ford makes comeback at Venice festival with his second movie [Reuters]
  • H&M open entries for 2nd annual innovation grant [Fashionista]

BUSINESS
  • Marks & Spencer looks to cut up to 500 jobs at London head office [The Guardian]
  • How online fashion companies use data to enhance sales [Fashion United]
  • The Blonde Salad ups the ante [BoF]

SOCIAL MEDIA
  • Innovating on Snapchat: Misha Nonoo, Ann Taylor Loft and River Island [F&M]

RETAIL
  • How the founder of Farfetch is politely reinventing the boutique for the digital age [The Telegraph]
  • One year on: How Westfield Bespoke, the retail tech space piloted in San Francisco, is winning [Forbes]

TECHNOLOGY
  • Smashbox goes behind the scenes of a photo shoot in its foray into VR [AdWeek]
  • Here’s how shoppable video will (finally) work [Venture Beat]

START-UPS
  • In-depth with Modern Meadow: the start-up bioengineering leather in a lab [Forbes]

UPCOMING EVENTS

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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