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One year on: How Westfield Bespoke, the retail tech space piloted in San Francisco, is winning

Westfield Bespoke is a community based on exploring how shopping evolves at the hands of technology – a year since launch it’s not only brought in significant traffic to the mall but is helping determine future retail needs.

Westfield Bespoke
Westfield Bespoke

100,000: that’s the number of additional customers Westfield Bespoke is estimated to have brought in to the Westfield San Francisco Centre since it opened last year. In the grand scheme of the millions of shoppers who visit the mall annually otherwise, that’s may not seem too much – but this was initially a mere experiment by the company.

Bespoke is a community based on those exploring how shopping evolves at the hands of technology. Situated on the fourth floor of the centre, it offers a trifecta of co-working space for retail tech start-ups, event space for numerous partners to use, and demo space to make testing of retail formats and new tech all the more possible with real world consumers.

It not only helps brings in extra traffic, therefore, but more importantly enables the company to better understand the technologies its retailers needs to be aware of in the future. Indeed the Westfield Corporation has shifted from landlord to broad retail partner. It now goes above and beyond offering tenancy agreements, to helping shape more successful commercial businesses with those it houses in its malls worldwide.

Head over to Forbes to read the full interview with Lindsey Thomas, VP of marketing and communications at Westfield Labs, the group’s digital lab under which Bespoke falls. She uncovers more about the past year, how the new space is evolving and the plans to work with additional start-ups under its Connected Commerce Accelerator in collaboration with R/GA Ventures.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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