How’s this for a stat: according to IHL Group, returns accounted for $642.6 billion in lost retail sales in the US during 2015. One significant factor behind that: fit.
We all know the headache of not knowing what size is right in an item we want to buy (both online and in-store), but given the data-led age we’re in, does it really still have to be that hard?
That’s the basis for the proposed panel we’ve been invited to be a part of at SXSW Interactive in 2017. To make it happen, we very kindly need your vote. It takes just a minute to register and click the thumbs up for us. SXSW operates on a Panel Picker system, meaning you, the audience, get a say in what you see once you arrive in Austin, Texas, next March. (And even if you’re not attending, voting for us will mean lots of content to follow on here on this subject, so please do click!)
Our session bids to explore how “fit” factors into a retailers’ success and survival, and what retailers can do to reduce returns, increase customer loyalty and meet the needs of changing consumer demands accordingly.
I’ll be joining Jessica Murphy of True Fit?, Marge Laney of Alert Tech? and Sarah Engel of DynamicAction to discuss how it has evolved from the early days of ready-to-wear clothing to custom clothes-on-demand. From apparel to cosmetics, we’ll explore how retailers need to keep up with changing styles, sizes and gender identities, the shifting role of sales associates, and how technology – from smart mirrors and body imaging to virtual reality – is changing the way shoppers find the perfect fit.
Please click here to vote before it closes this Friday, September 2!