Digital snippets: Pokémon Go, McQueen’s DNA, luxury’s executive changes, AI, VR and more
Alexander McQueen’s DNA turned into leather in designer Tina Gorjanc’s Pure Human project
If there’s one thing that’s grabbed everyone’s attention this past fortnight, it has of course been Pokémon Go. The augmented reality mobile game has reportedly gained as many users as Uber and Tinder, topped Twitter’s daily users, and started seeing people spend more time with it than in Facebook. It also caused Nintendo’s share price to increase by more than $7bn.
Beyond that, the news to know in the fashion, digital comms and technology space this week (and there’s a lot of it!), spans everything from an experiment with DNA in textile design to the plethora of changes at the helm of the industry’s luxury houses, the impact artificial intelligence might have on brands, not to mention how we’re faring with virtual reality so far…
Fashion that gets under the skin – designer creates leather prototypes grown from Alexander McQueen DNA (as pictured) [NY Times]
Luxury fashion: a year of big moves [The Industry]
Amazon Prime Day: Wow… but not yet a fashion must-buy [Trendwalk]
What Amazon could learn from Yoox Net-a-Porter, the “world’s biggest luxury fashion store” [Quartz]
Fashion apparel retailing in the age of artificial intelligence [WWD]
Luxury brands get off to an awkward start with virtual reality [Glossy]
Is a holographic fashion show for VR clothing the future? [The Creators Project]
The store of the future: physical retailers must stage experiences, embrace omnichannel and harness data [BoF]
5 ways shoppers are using mobile to make purchase decisions, according to Google [Fashionista]
Sephora is driving mobile sales with Tinder-like features and digital mad libs [Ad Week]
Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.
Want to know more about how our technology partners can help you reach your innovation goals? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.
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