The Betabrand Smarthole Hoodie
The Betabrand Smarthole Hoodie

There was a genius campaign run this past April Fools that saw H&M “releasing” a capsule collection in collaboration with Mark Zuckerberg. Yes, you’ve got it – grey t-shirts and blue jeans; a humorous take on the fact the Facebook founder does indeed wear the same outfit everyday in a bid to put the mental energy such decisions take to other more important things.

The only thing missing in this case was the dark grey hoodie he also frequently dons.

Otherwise known as the mainstay of the Silicon Valley uniform, the hoodie as a key item continues to get all sorts of attention. Now, it’s also at the heart of a new initiative from the head of industrial design at Pebble in a bid to come up with something that works better with smartwatches.

Head over to Forbes to read the full story on the all-new “Smarthole Hoodie“, currently in Think Tank stage on crowdfunding clothing platform, Betabrand.