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product technology

Crowdfunding find: Pebble designer creates smartwatch-friendly hoodie

The Smarthole Hoodie is a new initiative from the head of industrial design at Pebble in a bid to come up with something that works better with smartwatches.

The Betabrand Smarthole Hoodie
The Betabrand Smarthole Hoodie

There was a genius campaign run this past April Fools that saw H&M “releasing” a capsule collection in collaboration with Mark Zuckerberg. Yes, you’ve got it – grey t-shirts and blue jeans; a humorous take on the fact the Facebook founder does indeed wear the same outfit everyday in a bid to put the mental energy such decisions take to other more important things.

The only thing missing in this case was the dark grey hoodie he also frequently dons.

Otherwise known as the mainstay of the Silicon Valley uniform, the hoodie as a key item continues to get all sorts of attention. Now, it’s also at the heart of a new initiative from the head of industrial design at Pebble in a bid to come up with something that works better with smartwatches.

Head over to Forbes to read the full story on the all-new “Smarthole Hoodie“, currently in Think Tank stage on crowdfunding clothing platform, Betabrand.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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