British designer Anya Hindmarch has launched an app tied to her autumn/winter 2016 collection focusing on pixelated artwork.
The PIX by Anya mobile experience, invites fans to share in the collection’s inspiration of “8-bit graphics and the origins of digital art” by distorting their own images.
Users can upload and convert their shots into an artistic blur created of circles, squares, triangles or cubes. There are four different pixel styles to choose from, each “pinchable” to adjust the pixel size. Needless to say, selfies are proving popular.
The interactive app asks users to share the #PIXbyAnya hashtag with their resulting artwork. In addition to the app’s main function, other features include inviting the user to read about the collection, watch a stream of the AW16 runway show, peruse collection images and connect to the online store.
The collection itself (as below) features innovative leatherwork techniques such as heat-fusing and leather marquetry to showcase the “building blocks of digital design”. Moving beyond simple mosaics, designs include famed characters from first generation arcade games such as Space Invaders and Pacman, not to mention an overarching striking resemblance to Tetris.
In speaking on the collection as a whole, Hindmarch says it “explores the development of artificial consciousness and poses the question, do computers dream when they sleep?”