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Fashbot robot explores analogue vs digital in projected fashion designs

Meet Fashbot, a life-sized robot that took to London Technology Week this week to showcase numerous famous fashion designs in hand-drawn form.

Ed Vaizey_BrookeRobers_FashBot
Brooke Roberts and Ed Vaizey, Britain’s minister for culture, communications and creative industries, alongside FashBot during London Technology Week

Meet Fashbot, a life-sized robot that took to London Technology Week this week to showcase numerous famous fashion designs in hand-drawn form.

Juxtaposing analogue craft with the latest in digital technology, the installation saw looks from the likes of Alexander McQeen, Christian Dior, Gianni Versace and Valentino all slowly appearing in projected form as though they were being drawn onto the dress in real-time.

The installation was concepted and created by designer Brooke Roberts, as part of a commissionion by London & Partners, the Mayor of London’s promotional company. She wanted to demonstrate fashion and robotics, with a human sensibility, so approached 3D-printing robotics company InMoov to help her.

The result was a robot draped with a piece of clothing upon which projections of the various fashion imagery appeared, produced by digital agency Holition’s in-house creative artist, Gintare Zukauskaite.

Holition CEO, Jonathan Chippindale, said: “As an anti-tech technology studio, Holition has always been more focused on the experience, the engagement and the digital anthropology between humans and technology, rather than the wires and circuit boards and the algorithms. This installation fits this ethos nicely – although on paper it is a collaboration involving 3D printing, robotics, fashion and projection mapping, it is actually a narrative that discusses the connection between analogue and digital, a story of fashion told through the medium of technology and ultimately a study of what it is to be human.”

Correction: an earlier version of this story wrongly stated Brooke Roberts was just the designer of the dress and not full creative behind the installation.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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