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Augmented reality bot brings virtual lipstick try-on to Facebook Messenger

Modiface, an augmented reality company serving the beauty industry with custom try-on apps, has integrated its simulation technology into a conversational beauty advisor on Facebook Messenger.

Modiface_ augmented reality bot
The new Modiface AR chatbot on Facebook Messenger

Chatbots in the fashion and beauty space are increasingly commonplace thanks to the launch of simple bot tools on the likes of Facebook Messenger and Kik. But how about one that not only has a conversation with you about what to purchase, but can show you what said item looks like on you in real-time too?

Modiface, an augmented reality (AR) company serving the beauty industry with custom try-on apps, has integrated its simulation technology into a conversational beauty advisor on Facebook Messenger.

The AR bot enables users to discover lipsticks specifically at this stage, providing them with the ability to virtually try different options on by uploading a selfie of themselves directly into the chat. Using advanced facial tracking and simulation technology, the bot then shows them what they look like in that exact product.

Find out more via the full story on Forbes.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

1 reply on “Augmented reality bot brings virtual lipstick try-on to Facebook Messenger”

I definitely had to give it a try, but I’m still waiting for my lipstick image. 🙂 At last week’s Fifteen Seconds Festival in Graz (Austria), Kai Herzberger from Facebook set out their vision for ecommerce and fashion retail, and I think it’s exciting to see where FB/Messenger is going with the integration of tools such as Modiface. I think this could be a complete game changer for people developing tools like Modiface. Connecting your service to the huge Messenger/FB community instead of building up your own community, sounds really promising. 🙂

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