Alexander Wang is the latest fashion brand to collaborate with Apple, this time to launch the Apple Music Fashion channel.
The designer has curated three different playlists for the live streaming service accessible via iTunes; each designed to fit with fashion and music lovers’ daily lives.
For unwinding, he presents a Chill playlist including The Weekend, Drake, and Juicy J. A Hype playlist includes Diplo, Skrillex, and M.I.A., and is set to “kick up the energy” on route to a festival or party. And for the in-between moments, Wang’s Vibe playlist rides the highs and lows with music by A$AP Rocky, Chris Brown and Kendrick Lamar.
“I love musicians because they personify their work. It’s always exciting to see a new, up-and-coming musician evolve and watch how their physical appearance evolves as their music evolves because of who they’re collaborating with or what designers they start working with,” Wang told Vogue. “That’s the thing about musicians that I’m attracted to, that their physical appearance and their style play such a big role in how they connect to people. In fashion, the biggest movements that I feel connected to have always been from music, whether it’s grunge, punk, glam rock, hip-hop.”
To introduce the collaboration, a short video was released titled When Fashion Gets Turned Up. The comical spot features Wang prepping for a house party to A$AP Ferg’s “Work”, before ultimately falling asleep prior to the guest arrivals.
Throughout the year, Wang will be adding to the playlists in order to keep fans and listeners up to date with his music preferences. Other channels on Apple Music Fashion come from Burberry, Vogue and Dazed.