Rachel Arthur
A round-up of everything you might have missed in fashion and technology news (and beyond) over the past fortnight or so. Read on for Alexander Wang’s views on Amazon, insight on how Kit and Ace overhauled its e-commerce, and detail on Tencent and L’Oréal’s zany branded content experiment in China…
- Alexander Wang talks about the future of fashion – including Amazon (as pictured) [Racked]
- On Instagram, Louis Vuitton’s resort show comes out on top [Fashionista]
- Kenzo just released a Japanese all-girl biker gang film [Dazed]
- How Kit and Ace overhauled its e-commerce [Glossy]
- Selfridges unveils iOS app with ‘shoppable’ Instagram feed [Econsultancy]
- Condé Nast partners with Gucci on branded content [The Industry]
- Inside Tencent and L’Oréal’s zany branded content experiment in China [AdAge]
- Sephora uncaps new mobile revenue stream via shoppable Snapchats [Mobile Commerce Daily]
- Adidas on Snapchat leaks its latest collection [PSFK]
- Nike reveals Euro 2016 ad starring a body-swapping Cristiano Ronaldo [The Drum]
- Visa introduces NFC-enabled payment ring for Rio 2016 Olympic Games [Brandchannel]
- How online models are chosen to influence the way you shop [Telegraph]
- Pinterest’s real-world Pins let in-store shoppers save real items to virtual boards [AdWeek]
- Snapchat passes Twitter in daily usage [Bloomberg]
- Smartzer seeks to carve niche in shoppable video realm [Glossy]
- Welcome to a cashless future where retailers recognise our faces [The Guardian]
- Refinery29, focused on global expansion, hits Germany [AdAge]
- Fashion’s fraught relationship with 3D printing and sustainability [Glossy]
- Line’s beauty and fashion portal rolls out its Persian carpet [TechCrunch]
- Why is futuristic fashion still retro? [Slate]