After a week refreshing the mind and the soul at Futuro in Ibiza (an awe-inspiring experience), we’re back with a round-up of everything you might have missed in fashion and technology news (and beyond) over the past fortnight or so. Read on for highlights from mid-tier bloggers and robots to Alibaba, Victoria’s Secret, Levi’s, WeChat and more…
- The power of the mid-tier blogger [Racked]
- How robots can help fashion companies drive business efficiencies [BoF]
- Inside Alibaba’s anti-counterfeiting feud [Associated Press]
- Why Victoria’s Secret won’t be mailing out any more catalogues [AdWeek]
- Aerie refused to Photoshop its ads for two years and sales spiked [Mashable]
- Project Jacquard: Google and Levi’s launch the first ‘smart’ jean jacket for urban cyclists [Forbes]
- Fashion shake-ups go beyond designers to the C-suite [NY Times]
- Fashion industry faces disruption from outside — and from within [FT]
- Why lux brands love Line [Glossy]
- With 92% of luxury brands on WeChat, here’s how they can step up their game [Jing Daily]
- How four creative directors are using Snapchat [Glossy]
- How Instagram’s new feed will impact brands and influencers [BoF]
- With subscription beauty boxes, rules of e-commerce don’t apply [WSJ]
- Why buy buttons on Pinterest and Instagram haven’t taken off for retailers [Digiday]
- Brands want to predict your behaviour by mining your face from YouTube videos [Motherboard]
- Chatbots won’t solve everything [BoF]
- For the first time, Google is bringing retail ads to image search [AdWeek]
- Shoptalk: Pondering the store’s future in an age of web buying [Associated Press]
- Keep calm and keep shopping – how elections impact retail sales [The Conversation]
- Why dynamic pricing just doesn’t work for fashion retailers [LinkedIn]
- I tested Rent The Runway’s new Unlimited service. My satisfaction was… limited [Pando]
- What does ‘innovation’ in retail look like? 8 leaders weigh in [Retail Dive]
- Online retailers should care more about the post-purchase experience [HBR]
- Does Kendall and Kylie’s game actually sell clothes? [Racked]
- EasyJet’s new smart shoes guide travellers as they wander through new cities [JWT Intelligence]
- MIT researchers create 3D-printed fur, opening up “a new design space” [Dezeen]
