Digital snippets: Mid-tier blogger power, the robotics opportunity, Alibaba’s anti-counterfeiting feud

Rachel Arthur

midtierbloggers

After a week refreshing the mind and the soul at Futuro in Ibiza (an awe-inspiring experience), we’re back with a round-up of everything you might have missed in fashion and technology news (and beyond) over the past fortnight or so. Read on for highlights from mid-tier bloggers and robots to Alibaba, Victoria’s Secret, Levi’s, WeChat and more…

  • The power of the mid-tier blogger [Racked]
  • How robots can help fashion companies drive business efficiencies [BoF]
  • Inside Alibaba’s anti-counterfeiting feud [Associated Press]
  • Why Victoria’s Secret won’t be mailing out any more catalogues [AdWeek]
  • Aerie refused to Photoshop its ads for two years and sales spiked [Mashable]
  • Project Jacquard: Google and Levi’s launch the first ‘smart’ jean jacket for urban cyclists [Forbes]
  • Fashion shake-ups go beyond designers to the C-suite [NY Times]
  • Fashion industry faces disruption from outside — and from within [FT]
  • Why lux brands love Line [Glossy]
  • With 92% of luxury brands on WeChat, here’s how they can step up their game [Jing Daily]
  • How four creative directors are using Snapchat [Glossy]
  • How Instagram’s new feed will impact brands and influencers [BoF]
  • With subscription beauty boxes, rules of e-commerce don’t apply [WSJ]
  • Why buy buttons on Pinterest and Instagram haven’t taken off for retailers [Digiday]
  • Brands want to predict your behaviour by mining your face from YouTube videos [Motherboard]
  • Chatbots won’t solve everything [BoF]
  • For the first time, Google is bringing retail ads to image search [AdWeek]
  • Shoptalk: Pondering the store’s future in an age of web buying [Associated Press]
  • Keep calm and keep shopping – how elections impact retail sales [The Conversation]
  • Why dynamic pricing just doesn’t work for fashion retailers [LinkedIn]
  • I tested Rent The Runway’s new Unlimited service. My satisfaction was… limited [Pando]
  • What does ‘innovation’ in retail look like? 8 leaders weigh in [Retail Dive]
  • Online retailers should care more about the post-purchase experience [HBR]
  • Does Kendall and Kylie’s game actually sell clothes? [Racked]
  • EasyJet’s new smart shoes guide travellers as they wander through new cities [JWT Intelligence]
  • MIT researchers create 3D-printed fur, opening up “a new design space” [Dezeen]