Digital snippets: Mid-tier blogger power, the robotics opportunity, Alibaba’s anti-counterfeiting feud

After a week refreshing the mind and the soul at Futuro in Ibiza (an awe-inspiring experience), we’re back with a round-up of everything you might have missed in fashion and technology news (and beyond) over the past fortnight or so. Read on for highlights from mid-tier bloggers and robots to Alibaba, Victoria’s Secret, Levi’s, WeChat and more…
- The power of the mid-tier blogger [Racked]
- How robots can help fashion companies drive business efficiencies [BoF]
- Inside Alibaba’s anti-counterfeiting feud [Associated Press]
- Why Victoria’s Secret won’t be mailing out any more catalogues [AdWeek]
- Aerie refused to Photoshop its ads for two years and sales spiked [Mashable]
- Project Jacquard: Google and Levi’s launch the first ‘smart’ jean jacket for urban cyclists [Forbes]
- Fashion shake-ups go beyond designers to the C-suite [NY Times]
- Fashion industry faces disruption from outside — and from within [FT]
- Why lux brands love Line [Glossy]
- With 92% of luxury brands on WeChat, here’s how they can step up their game [Jing Daily]
- How four creative directors are using Snapchat [Glossy]
- How Instagram’s new feed will impact brands and influencers [BoF]
- With subscription beauty boxes, rules of e-commerce don’t apply [WSJ]
- Why buy buttons on Pinterest and Instagram haven’t taken off for retailers [Digiday]
- Brands want to predict your behaviour by mining your face from YouTube videos [Motherboard]
- Chatbots won’t solve everything [BoF]
- For the first time, Google is bringing retail ads to image search [AdWeek]
- Shoptalk: Pondering the store’s future in an age of web buying [Associated Press]
- Keep calm and keep shopping – how elections impact retail sales [The Conversation]
- Why dynamic pricing just doesn’t work for fashion retailers [LinkedIn]
- I tested Rent The Runway’s new Unlimited service. My satisfaction was… limited [Pando]
- What does ‘innovation’ in retail look like? 8 leaders weigh in [Retail Dive]
- Online retailers should care more about the post-purchase experience [HBR]
- Does Kendall and Kylie’s game actually sell clothes? [Racked]
- EasyJet’s new smart shoes guide travellers as they wander through new cities [JWT Intelligence]
- MIT researchers create 3D-printed fur, opening up “a new design space” [Dezeen]
Want to know more about how our technology partners can help you reach your innovation goals? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.
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