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Project Jacquard: Google and Levi’s launch the first ‘smart’ jean jacket for urban cyclists

At initial glance, the new “Levi’s Commuter x Jacquard by Google Trucker Jacket” appears like a straightforward piece of clothing – in fact it’s a subtle piece of wearable technology cleverly combining form and function.

Levi's Commuter x Jacquard by Google

At initial glance, the new “Levi’s Commuter x Jacquard by Google Trucker Jacket” appears like a straightforward piece of clothing. There’s nothing that shouts technology – no big flashing screens, no hefty battery packs, no suggestion that it does anything more than just look good.

In fact, explore a little closer and the only unusual thing you’ll spot on this jean jacket is a slight error in the weave alongside a black strap partially wrapped around the cuff of the sleeve, modeled as a version of what you’d find on a trench coat.

Announced today at Google I/O, the item is indeed a subtle piece of wearable technology, and the outcome of the yearlong collaboration between Levi Strauss & Co and Google’s Advanced Technology and Products (ATAP) group, under the banner of Project Jacquard.

Head over to Forbes for an exclusive interview with Ivan Poupyrev, technical program lead at Google’s ATAP and Paul Dillinger, VP of global product innovation at Levi’s, on everything to do with the new item.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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