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Burberry teams with GQ for scripted video series

Storytelling in a way that provides a peek into someone’s world, and leaves you wanting more, is the name of the game for a new video series from GQ in collaboration with Burberry.

Sophie Turner 1

Storytelling in a way that provides a peek into someone’s world, and leaves you wanting more, is the name of the game for a new video series from GQ, in collaboration with Burberry.

Tying in with the brand’s Mr Burberry fragrance, three episodes will launch in total. Picking up where the fragrance campaign left off – after a steamy night in a hotel – the first, sees actress Sophie Turner (of Game of Thrones fame) recounting her night with a mysterious man over the phone to a friend.

“The Departure”, as it’s called, sees her sharing details of her evening with him while sat in a room at London’s Café Royal still in the gown she wore at the awards ceremony they’d met at. It ends on a note of: “What happens next?”

The series was co-written and shot by female director Sara Dunlop, whose short film Dreamlands has been nominated at the 2016 Cannes film festival. The following two films will also celebrate female actresses, starring Joséphine de La Baume and the Sai Bennett respectively.

All will appear exclusively on the websites and social media platforms of British GQ, GQ US, GQ France, GQ Italy & GQ Germany.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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