As a master of the rule “sex sells”, a certain level of innuendo comes as standard with Calvin Klein’s ad campaigns. In fact, anything outside of the suggestive, would almost be a bigger surprise.
But boy does its latest series for spring/summer 2016 remain firmly within that realm.
“Erotica” as the images are called, sees model Kendall Jenner posing with a grapefruit that “not-so-subtly resembles a part of female anatomy”, as Fashionista so eloquently puts it.
Another shot, as below, sees an anonymous model wearing a par of jeans backwards to show off her “belfie”.
For the record, Urban Dictionary describes this as: “A ‘bottom selfie’ – a photographic self-portrait featuring the buttocks, usually posted by female celebrities on social media networks.” It’s not a foreign move for the Kardashian/Jenner contingent already, of course.
Yet another shot sees model Abbey Lee Kershaw with her hands tucked into the front of her Calvins along with the phrase: “I pulse in #mycalvins.” The campaign was shot by Harley Weir.
1 reply on “All about the #belfie: Calvin Klein’s new SS16 campaign”
I have real issues with this campaign! I think when you look at the opposite such as with the Calvin Klein men’s briefs they’re more about empowerment and athleticism not sex. The “belfie” one doesn’t even make sense, the trousers are the wrong way round!