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#DGfamily campaign hits the streets (literally) of New York, London, Milan and Paris

Dolce & Gabbana has turned the illustrations from its autumn/winter 2016 accessories range into stencils that will appear as branded street art in the four fashion capitals of the world.

dg-family-graffiti

Dolce & Gabbana has turned the illustrations from its autumn/winter 2016 accessories range into stencils that will appear as branded street art in the four fashion capitals of the world.

Starting in London and then hitting New York, Paris and Milan, the graffiti will be placed onto footpaths in 100 different locations in each city. The design, which features designers Domenico Dolce and Stefano Gabbana and their pets, is accompanied by the #DGfamily hashtag in a bid to encourage social sharing.

So far, just one post exists on Instagram from someone spotting the stencil in Paris (as below).

A photo posted by mdm2992 (@mdm2992) on

Each city will also see the artwork created in a different medium. In Milan, for instance, it will comprise a seven-colour palette of “green graffiti paint” made of clay and gypsum, which contains no harmful chemicals and will fade in a few weeks, according to Vogue. In the other fashion capitals, the images will be reverse-stenciled via high-pressure hoses.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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