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Digital snippets: Balmain’s see now / buy now plans, debating virtual reality, the #IoT got fashionable

Your round-up of the latest fashion and technology stories to know, from Balmain’s see now, buy now moves, to a new deal that will see 10 billion items of connected clothing, as well as further updates from LVMH, H&M and Gap.

balmain

As the designer churn continues apace, it’s no surprise to see lots of this week’s coverage surrounding what the future of the industry might look like on that basis, as well as whether this whole see now, buy now concept will work. Read on for an outline of Balmain’s plans, as well as other fashion and tech stories you need to know from the likes of LVMH, H&M, Gap and more. Dare we say ad blocking gets a mention too…


  • Balmain’s Olivier Rousteing announces ‘see now, buy now’ plans [Fashionista]

  • ‘VR isn’t scalable’: Bursting the in-store digital tech bubble [Digiday]

  • 10 billion items of connected clothing: the Internet of Things just became a lot more fashionable [Forbes]

  • Yoox Net-a-Porter sells stake to Middle East retail giant [NY Times]

  • LVMH puts might behind digital start-up showcase [WWD]

  • H&M ramps up Coachella presence with on-site interactive digital experience [Mobile Marketer]


  • Instagram’s Eva Chen: ‘It’s not a numbers game’ [BoF]

  • Pinterest reinvents itself to prove it’s really worth billions [Wired]


  • The future of fashion is 3D printing clothes at home [Bloomberg]

  • ShopStyle launches Liketoknow.it competitor to help influencers monetise Instagram [Fashionista]

  • One in four people forecast to use ad-blockers by 2017 [Brand Republic]

  • Meet Eros & Psyche: a start-up using smart textiles to create a waterproof and stain resistant skirt [ThirdWaveFashion]

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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