Data has its place front and centre at this week’s Millennial 20/20 Summit in London with a live projection tracking real-time info pulled from shopping app Grabble.
Created as a piece of art in collaboration with digital studio Holition, the visualisation tracks the £50m worth of items saved into people’s digital wishlists in the app over the last seven days.
Much like a similar project between Holition and Lyst in 2014, trends are identified ranging from key shopping times through to differences between male and female consumers.
Peak “grabbing” time on Grabble for instance is late Sunday afternoon, when a quarter (26%) of the week’s saves into the wishlists are made. Pre-work grabbing is most popular with women, who particularly like to do so at 8am, while men by comparison tend to do their grabs (65% of them) at 9pm at night.
All of this is brought to life in the digital artwork by pink (female) and blue (male) dots – further demonstrating such ideas like men being more willing to buy from retailers they already know, by the fact they’re clustered around well-known names. Women in contrast are more randomly spread across brands, including smaller ones, illustrating they are more experimental in their shopping and open to using the app as a means of discovery.
As Dan Murray, co-founder at Grabble, says: “We see at least 1m interactions per day through the app but with Holition’s help, we’ve been able to transform dots and dashes into a stylish and engaging piece of art. It’s not only aesthetically appealing but will be useful for the many retailers we work with in helping them visualise the buying patterns of our audiences at different times of the day/week.”
Check out the video, below: