The shopping app founded by David and Alan Tisch, is introducing what it calls a “personal shopping assistant” powered by Facebook’s new send/receive API. Already live in Messenger, it operates as a very simple conversation based on a series of multiple-choice questions, much like Sephora’s chatbot, recently launched on Kik, also does.
“Hey Rachel! What are you looking for today?” Spring asks, before providing numerous buttons to direct your responses. That conversation continues through product category, specific products, price point you’re willing to spend, and eventually, a carousel featuring five items you might want to buy. Clicking on one opens up a shoppable page to checkout from, before it sends you back to the message thread and surfaces up your receipt.
Head over to Forbes to read more about it, including the role artificial intelligence plays in building out such future natural language interactions, and the ability for personalisation at scale that it offers retailers.