Categories
e-commerce Editor's pick mobile social media

Shopping start-up Spring launches one of first bots on Facebook Messenger

Spring’s new personal shopping bot on Facebook Messenger offers users a simple route to commerce through conversation based on a series of multiple-choice questions.

Spring_messenger_bot

Facebook announced the launch of its bot store during its F8 developer conference Tuesday, and m-commerce start-up Spring was one of the first businesses demonstrated using it.

The shopping app founded by David and Alan Tisch, is introducing what it calls a “personal shopping assistant” powered by Facebook’s new send/receive API. Already live in Messenger, it operates as a very simple conversation based on a series of multiple-choice questions, much like Sephora’s chatbot, recently launched on Kik, also does.

“Hey Rachel! What are you looking for today?” Spring asks, before providing numerous buttons to direct your responses. That conversation continues through product category, specific products, price point you’re willing to spend, and eventually, a carousel featuring five items you might want to buy. Clicking on one opens up a shoppable page to checkout from, before it sends you back to the message thread and surfaces up your receipt.

Head over to Forbes to read more about it, including the role artificial intelligence plays in building out such future natural language interactions, and the ability for personalisation at scale that it offers retailers.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.