Sephora launches chatbot on messaging app Kik

sephora_kik


Snapchat users following beauty retailer Sephora may have noticed it pushing its presence on messaging app Kik this week.

A series of videos saved to its “Story” demonstrated exactly what it is you can do on this other platform so heavily favoured by US teens. That might sound somewhat counterintuitive, but you can bet doing so managed to migrate a great number of followers accordingly.

Sephora, for reference, is strong on Snapchat. Seemingly, it’s looking like it’s figured out Kik too, and it’s doing so by using a chatbot, rather than humans to feed its communications.

Head on over to Forbes to read the full story of what it’s doing and how such moves fit in with the growth trend for “conversational commerce“.