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Sephora launches chatbot on messaging app Kik

Conversational commerce is the name of the game for Sephora with its new chatbot on teen messaging app Kik, where it’s serving up content including how-to videos and product reviews in a bid to drive new conversions.

sephora_kik


Snapchat users following beauty retailer Sephora may have noticed it pushing its presence on messaging app Kik this week.

A series of videos saved to its “Story” demonstrated exactly what it is you can do on this other platform so heavily favoured by US teens. That might sound somewhat counterintuitive, but you can bet doing so managed to migrate a great number of followers accordingly.

Sephora, for reference, is strong on Snapchat. Seemingly, it’s looking like it’s figured out Kik too, and it’s doing so by using a chatbot, rather than humans to feed its communications.

Head on over to Forbes to read the full story of what it’s doing and how such moves fit in with the growth trend for “conversational commerce“.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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