Digital snippets: Valentino’s Instagram strategy, YNAP and IBM team up, Lacoste’s AR book

Valentino_instagram

Beyond Paris Fashion Week, and on past SXSW, here’s your round-up of the latest fashion and technology stories to know from the month of March…


  • In the age of the algorithm, top Instagram brand Valentino needs to rethink its strategy [Digiday]

  • Yoox Net-a-porter Group, IBM partner on software, tech development [WWD]

  • Lacoste enriches its brand campaign with augmented reality book [PSFK]

  • The North Face to launch insanely smart Watson-powered mobile shopping app next month [Venture Beat]

  • True Religion is equipping its sales staff with Apple watches [Apparel News]

  • ‘It can bottle our energy’: Why Bloomingdale’s is going all in on Snapchat [Digiday]

  • Bloomingdale’s spurs branded conversation through emoji app [Luxury Daily]

  • Why Uniqlo is now selling through mobile shopping app Spring [Fashionista]

  • American Apparel offering on-demand delivery via Postmates partnership [TechCrunch]

  • Alibaba spreads its wings into VR sector [China Daily]

  • L’Oreal creates unbranded content hub to woo beauty fans [AdAge]

  • Net-a-Porter’s digital chief on how brands can get up close and personal to consumers [Marketing Magazine]

  • In the store of the future, your shopping bag connects to the internet [Fast Company]

  • How do you bring personalised shopping technology to stores? Adobe has an idea [Fashionista]

  • More influencers, fewer posts: How Instagram’s algorithm will affect fashion brands [Digiday]

  • In the future, Instagram and Facebook could be amongst the largest retailers online [WWD]

  • To big brands, from a millennial: Snapchat filters are where it’s at [AdAge]

  • How Pinterest knows who’s down to shop and who isn’t [AdAge]

  • Personal shopping services seek scale [BoF]


  • Brotailers market to millennial men who hate to shop [BrandChannel]

  • Venture capitalists: e-commerce funding to tighten [WWD]

  • Flush with tech wealth, San Francisco warms to fashion [BoF]

  • E-commerce in Brazil gets more mobile [eMarketer]

  • FedEx to expand e-commerce reach in China, Japan [WSJ]