Rachel Arthur
Beyond Paris Fashion Week, and on past SXSW, here’s your round-up of the latest fashion and technology stories to know from the month of March…
- In the age of the algorithm, top Instagram brand Valentino needs to rethink its strategy [Digiday]
- Yoox Net-a-porter Group, IBM partner on software, tech development [WWD]
- Lacoste enriches its brand campaign with augmented reality book [PSFK]
- The North Face to launch insanely smart Watson-powered mobile shopping app next month [Venture Beat]
- True Religion is equipping its sales staff with Apple watches [Apparel News]
- ‘It can bottle our energy’: Why Bloomingdale’s is going all in on Snapchat [Digiday]
- Bloomingdale’s spurs branded conversation through emoji app [Luxury Daily]
- Why Uniqlo is now selling through mobile shopping app Spring [Fashionista]
- American Apparel offering on-demand delivery via Postmates partnership [TechCrunch]
- Alibaba spreads its wings into VR sector [China Daily]
- L’Oreal creates unbranded content hub to woo beauty fans [AdAge]
- Net-a-Porter’s digital chief on how brands can get up close and personal to consumers [Marketing Magazine]
- In the store of the future, your shopping bag connects to the internet [Fast Company]
- How do you bring personalised shopping technology to stores? Adobe has an idea [Fashionista]
- More influencers, fewer posts: How Instagram’s algorithm will affect fashion brands [Digiday]
- In the future, Instagram and Facebook could be amongst the largest retailers online [WWD]
- To big brands, from a millennial: Snapchat filters are where it’s at [AdAge]
- How Pinterest knows who’s down to shop and who isn’t [AdAge]
- Personal shopping services seek scale [BoF]
- Why some firms are opening shops with no stock [The Economist]
- Brotailers market to millennial men who hate to shop [BrandChannel]
- Venture capitalists: e-commerce funding to tighten [WWD]
- Flush with tech wealth, San Francisco warms to fashion [BoF]
- E-commerce in Brazil gets more mobile [eMarketer]
- FedEx to expand e-commerce reach in China, Japan [WSJ]