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Digital snippets: Every key fashion story you need to read from #SXSW

Whether you weren’t able to make it to Austin, or indeed were on the ground but overwhelmed by the madness, here’s a round-up of everything that went on by way of the top stories to read.

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It might be an event dedicated to technologists first and foremost, but there’s no escaping the role of branding and marketing at SXSW Interactive these days, and the fashion industry has inserted itself well and truly as a relevant vertical within that.

From SXstyle to numerous off-schedule events, there were more dedicated fashion and retail-related panels than ever, not to mention numerous pop-up activations dedicated to the future of this area.

Whether you weren’t able to make it to Austin, or indeed were on the ground but overwhelmed by the madness (weren’t we all!), here’s a comprehensive round-up of everything that went on by way of the top stories to read. Note the absence of wearables this year by the way…

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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