At SXSW Interactive this past week, conversation wasn’t just about big flashy new technologies – from VR headsets at numerous event pop-ups, to all sorts of conversations around artificial intelligence or autonomous cars. It was also about consumers and how to better reach them.
As the festival has drawn in more marketers and not just tech folk over the years, this has increasingly become the case. For 2016, however, it was one segment very specifically that stood out: Generation Z.
Defined as those born after the year 1995, or thereabouts, this is the generation that follows Millennials. It’s also the generation that’s still being born right now. For those in their teen years however, there are many healthy insights already to gain. Head over to Forbes to gain access to the top 10 stats and facts shared during SXSW.