On-demand fashion economy hits SXSW with Revolve x Postmates partnership

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Online e-commerce site Revolve is teaming up with delivery service Postmates for a special festival-themed campaign during SXSW this year.

Acknowledging what they refer to as the “on-demand, instant-gratification generation that is changing fashion”, the initiative will see the retailer’s festival essentials collection available in Austin in under 60 minutes for a flat delivery fee of $3.99.

To put the relevancy of festival into perspective for Revolve: it made up approximately 20% of all sales during 2015. During SXSW therefore, it’s encouraging users to access the Postmates app or browse merchandise via Instagram to see it on various influencers, and immediately click to buy.