Categories
e-commerce Editor's pick

On-demand fashion economy hits SXSW with Revolve x Postmates partnership

Online e-commerce site Revolve is teaming up with delivery service Postmates for a special festival-themed campaign during SXSW this year that will see delivery in under 60 minutes.

revolve_postmates

Online e-commerce site Revolve is teaming up with delivery service Postmates for a special festival-themed campaign during SXSW this year.

Acknowledging what they refer to as the “on-demand, instant-gratification generation that is changing fashion”, the initiative will see the retailer’s festival essentials collection available in Austin in under 60 minutes for a flat delivery fee of $3.99.

To put the relevancy of festival into perspective for Revolve: it made up approximately 20% of all sales during 2015. During SXSW therefore, it’s encouraging users to access the Postmates app or browse merchandise via Instagram to see it on various influencers, and immediately click to buy.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.