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Digital snippets: Karl Lagerfeld’s Tumblr approach, previewing #ManusxMachina, Nike’s CDO

Your round-up of the latest stories related to fashion and technology, also including the new connected Neiman Marcus store and instant gratification at Bergdorfs.

Karl


Your round-up of the latest stories to know about related to fashion and technology…

  • ‘World of Karl’ takes a Tumblr approach to Karl Lagerfeld’s brand [Digiday]
  • A sneak peek at the Costume Institute’s upcoming ‘Manus x Machina’ exhibit [Fashionista]
  • Why Nike has finally hired a chief digital officer [The Drum]
  • Tech is front and centre in new Neiman Marcus store [Fortune]
  • How New Look is getting its senior execs on board with artificial intelligence and virtual reality [The Drum]
  • How Fitbit’s collaboration with Public School aims to cement its place in the fashion world [Forbes]
  • John Lewis reveals how it will collapse the ‘black hole’ of customer data in its stores [The Drum]
  • Misha Nonoo marks consumer-driven fashion week move with shoppable Instagram campaign [Forbes]
  • Bergdorf Goodman gets in on instant fashion gratification act [Trendwalk]
  • Menswear brand John Varvatos boosted a new digital strategy with shoppable video [Digiday]
  • John Lewis reveals how it will collapse the ‘black hole’ of customer data in its stores [The Drum]
  • Apple and fashion: a love story for the digital ages [Vogue]
  • Beware the digital iceberg: reality goes far deeper than online sales [BoF]
  • Marketers should be hunting for a perfect product, not influencers [The Guardian]
  • The future of online retail is collaboration [Wired]
  • Are fashion’s changes putting young designers at risk? [Dazed]
  • Fashion industry scrambles to find a use for Snapchat [NY Times]
  • My little sister taught me how to “Snapchat like the teens” [Buzzfeed]
  • Wearable tech at NYFW: Emoji pins, Fitbit bands and GIF dresses [Wareable]

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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