Rachel Arthur
Your round-up of the latest stories to know about related to fashion and technology…
- ‘World of Karl’ takes a Tumblr approach to Karl Lagerfeld’s brand [Digiday]
- A sneak peek at the Costume Institute’s upcoming ‘Manus x Machina’ exhibit [Fashionista]
- Why Nike has finally hired a chief digital officer [The Drum]
- Tech is front and centre in new Neiman Marcus store [Fortune]
- How New Look is getting its senior execs on board with artificial intelligence and virtual reality [The Drum]
- How Fitbit’s collaboration with Public School aims to cement its place in the fashion world [Forbes]
- John Lewis reveals how it will collapse the ‘black hole’ of customer data in its stores [The Drum]
- Misha Nonoo marks consumer-driven fashion week move with shoppable Instagram campaign [Forbes]
- Bergdorf Goodman gets in on instant fashion gratification act [Trendwalk]
- Menswear brand John Varvatos boosted a new digital strategy with shoppable video [Digiday]
- John Lewis reveals how it will collapse the ‘black hole’ of customer data in its stores [The Drum]
- Apple and fashion: a love story for the digital ages [Vogue]
- Beware the digital iceberg: reality goes far deeper than online sales [BoF]
- Marketers should be hunting for a perfect product, not influencers [The Guardian]
- The future of online retail is collaboration [Wired]
- Are fashion’s changes putting young designers at risk? [Dazed]
- Fashion industry scrambles to find a use for Snapchat [NY Times]
- My little sister taught me how to “Snapchat like the teens” [Buzzfeed]
- Wearable tech at NYFW: Emoji pins, Fitbit bands and GIF dresses [Wareable]